Yesterday, the world’s first pre-mixed plant-based hair dye appeared in stores.

The product is from the vegan hair care company, BRITE. They shared the release of this new vegan hair product in a press release on January 28, 2021.

The new product is called Naturally Brite and is a 100% plant-based dye. According to the press release, it will be the first pre-mixed natural formula in the world.

Based in Wellington, New Zealand, BRITE is a company that prioritizes animal welfare and the environment. They’ve continued to create innovative hair products that are always vegan, and this one is no different.

Photo courtesy of BRITE

Speaking of the world’s first pre-mixed plant-based hair dye, they said, “BRITE married [henna] this ingredient that has been used for centuries with its knowledge of modern hair care and efficacy to create a plant-based color line that is suitable for all hair types and textures.”

During the COVID-19 pandemic, hair salons were closed and more people were attempting to color their hair at home – including vegans. This need sparked BRITE to launch their latest product and get it onto store shelves as quickly as possible.

All of BRITE’s products, including the new Naturally Brite, are vegan, cruelty-free and accredited by PETA. In other words, they don’t practice animal testing with any of their products and none of the ingredients are derived from animal products.

Photo courtesy: BRITE

The product is available in the following colors: Fire, Dark Strawberry Blonde, Dark Red, Copper Rose, Auburn, Dark Brown, and Black.

You can find Naturally Brite exclusively at Target stores or on Target’s website. Each box costs $9.99 (with FREE shipping if ordered online!).

You can find their other 100% vegan and cruelty-free products on the BRITE website.

What do you think of this new product? Would you try it on your hair? Let us know!