Just Pizza & Wing Co. in Amherst, New York is not only featuring flyers with information about a shelter dog on each pizza box but also offering a $50 gift card to their restaurant for anyone who adopts a dog from the flyers.
According to CNN, the idea originally came from Mary Alloy who was involved with the Niagara Society for the Prevention of Cruelty to Animals (SPCA).
Mary Alloy worked with SPCA staff to create new ways for animals to get noticed and adopted.
According to CNN, “‘Kimberly texted me one night and was like, ‘Hey, what would you think about putting pictures of the dogs on pizza boxes?’ and I just couldn’t wait,’ Alloy said. ‘We are all animal lovers here, so I got permission from the franchise to do it and immediately got to work.'”
Not only did the story go viral but Just Pizza and Wings Co., had a boost in sales and a dog was adopted from the flyer!
Other companies are taking on similar campaigns and promotions, featuring pets looking for their forever homes on product packaging. Papa Louie’s Italian Kitchen & Motocross Cafe in Ohio is one of the businesses offering a similar campaign, among others.
Many would agree, ideas like this not only help business but also adoption rates! We would love to see more shelters and businesses take this idea and run. All it takes is one person and a little effort to present the idea to your local community.
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