Keystone Light is looking for a dog beer influencer for their latest product launch: Keylightful Keystone Light.
Earlier this month, Molson Coors (parent company of Keystone Light) launched the new product, a “refreshingly sweet” raspberry-lime extension of Keystone Light.
To build excitement around the new beer, Keystone Light is seeking a dog mascot to be “Lil’ Keezy Breezy,” for a full year.
Dog’s with owners over the age of 21 can apply to be the mascot (and win $10K for their owners) by April 10th, 2020. To apply, simply upload a photo of your dog to Instagram and write a (under-100 word) caption of why the dog should be the next Lil’ Keezy. Include the hashtags #searchforlilkeezy and #contest, tag @keystonelightofficial in the post, and you’re entered!
An alternative way to apply is to simply email the submission with a photo and caption to firstname.lastname@example.org.
The chosen mascot will receive $10,000 and a year’s supply of Keystone Light (in the form of a $1,000 check). On top of all that? The winner will also get Keystone Light merch and get to act as the company’s mascot! In other words, lots of professional photos.
But, the best part of all of this? Keylightful is donating to $50,000 to the ASPCA (American Society for the Prevention of Cruelty to Animals).